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These inside nuggets include:
Page 7 — If your campaign is too slick you’ll cut your response in half.
Page 9 — The timing of your offer is critical. Not doing this at the precise time will plummet your sales by 50%.
Page 10 — Add this one element to your campaign to easily increase sales by 25%.
Page 11 — You’re not selling a product or service. Here’s what you’re really selling. Knowing this is crucial!
Page 16 — When charging less will shrink your response rate. It’s counter intuitive.
Page 17 — The very best offer of all time! Proven over and over again. It soars.
Page 21 — DANGER! Stay away from this product category or you’ll go BROKE!
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